Sheriff Mcoolz

I have been fortunate to learn from great mentors through my years in the music industry as a Manager. With a Bachelor's degree in Economics and YouTube & Google certifications, I am applying these diverse skills that I’ve learned throughout the years to my own business and way of life.

My goal is to work hard at building a unique business with good morals and continue to grow the ever-evolving music industry. I am blessed and fortunate to be the founder and CEO of Riverstarz Music Entertainment. I founded the company in January 2020, drawing upon my extensive knowledge and experience in the music industry and later took over reigns as the CEO in July 2020.

In addition to my background, I've had the privilege of working alongside prominent entities in the music industry. This includes collaborating with Create Music Group, collaborating with accomplished Kenyan artists, and forming partnerships with reputable record producers. Additionally, I've engaged in close collaborations with elite Tanzanian Music Managers, further enriching my expertise in the music business.

Furthermore, I've gained direct experience working with DSPs such as Spotify, Apple Music, BoomPlay, and more. This hands-on experience has deepened my understanding of the industry and its evolving digital landscape.

Riverstarz Music Entertainment, launched in 2020, serves as a digital and technology services provider. Our focus includes digital music distribution to retailers such as iTunes, Boomplay, Tiktok, Spotify, and over 49 more. We also offer audio services including mastering and audio restoration, marketing, education, artist/label development, and much more, catering to artists and record labels worldwide. Our operation is steered by a team of talented music producers, record label owners, and artists.

Things I Can Do